A Brief Introduction and Development History of Haier Group
Introduction
Haier Group Corporation, founded in 1984, is a leading multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong province, China. Its business covers a variety of fields including household appliances, smart home, healthcare, finance, and cultural tourism. With the philosophy of “Customer-Centricity”, the company has been committed to providing users with high-quality products and services for more than 37 years.
Development History
1988-1993: Rapid Expansion of Domestic Market
Haier’s first factory was established in Qingdao in 1988, and shortly thereafter, the company introduced a range of innovative products such as air conditioners, refrigerators, and washing machines. In 1991, the company began to expand its overseas market with exports to 20 countries.
1994-2000: Establishment of Global Presence
During this period, Haier made several strategic decisions such as acquiring the Italian refrigerator manufacturer, Candy, and setting up factories in the United States, Europe, and Southeast Asia. These ventures increased the company’s global presence and allowed them to offer localized and competitive products worldwide.
2001-2007: Innovation and Industry Leadership
In the early 2000s, Haier focused on innovation and R&D, leading to breakthroughs in areas such as smart appliances, healthcare products, and microfinance services. By 2007, the company had become the world’s number one brand in the white goods industry, with a 9.5% share of the global market.
2008-Present: Transformation and Sustainable Development
During this period, Haier continued to transform its business model, placing a greater emphasis on user experience, innovation, and quality. In 2013, Haier implemented a user-centric “Win-Win-Win” business model, which resulted in a breakthrough performance with a revenue growth rate of 7.8%. Today, Haier remains committed to creating a world-class brand, dedicated to providing users with smart, green, and sustainable solutions for their daily lives.
Conclusion
In conclusion, Haier Group has achieved remarkable success over the past 37 years, becoming a world-renowned brand and leading the industry with its innovative and user-centric approach. As the company moves forward, it remains committed to sustainable development, building a smart, green, and sustainable future for all.